Campaign Toolkit

Messaging Guidelines

Welcome to the Campaign Toolkit — your central hub for sharing, promoting, and supporting our work.


Use the following messaging to keep communication consistent across all platforms. These key points help ensure our campaign voice remains clear, aligned, and impactful.


  • Keep messaging simple, clear, and action-oriented
  • Focus on outdoor access, safety, and shared responsibility
  • Encourage positive trail etiquette and community awareness
  • Highlight shared values and respect for all trail users

Downloadable Assets & Branding Assets

  • Hashtag Guidance

    When sharing on social media, use approved hashtags to help increase visibility and engagement. Combine general and specific tags where appropriate.


    Example:


    #RespectTheTrail

    #ShareTheTrail

    #TrailCourtesy

    #GetOutsideResponsibly

  • Audience-Specific Ad Sets

    Use tailored messaging and visuals depending on your audience:


    • Trail users
    • Cyclists
    • Equestrians
    • Dog owners
    • General outdoor users

    Each group may respond differently, so select the materials that best fit your audience.

  • Social Media Assets

    Ready-made content to help you share the message:


    • Pre-designed graphics
    • Caption examples
    • Platform-specific formats
    • Suggested posting ideas

    Use these assets as-is or customize messaging to fit your audience while staying aligned with campaign guidelines.

  • Newsletter Content

    Include campaign-approved imagery and suggested copy in your newsletters to help amplify reach and engagement. These assets are designed for easy integration into email marketing platforms.

Imagery Guidelines

Browse a collection of campaign-approved photos for use in your materials. These images reflect real trail use, outdoor activity, and community engagement.


Note: Please only use images provided in this toolkit to ensure consistency and alignment with campaign standards.

*imagery guideline photo gallery here